Not only that, but I'm sure the design of many even HTML pages is such that the intention is to virtually force you to view their ads.

Probably the most blatant example of this is 1up.com. The ad banner always loads right away, then that's the only thing that's displayed as the rest of the page loads. Not that that's uncommon for other sites, but 1up.com might be the only one where the ad banner is then the ONLY thing that loads.

"Perhaps one did not want to be loved so much as to be understood."
-Orwell