I just experienced the first "festival" in the game. It mainly consisted of sitting down to eat a meal with Celia (farmer girl who has a lot in common with you and is a potential wife), Vesta (large woman in charge of seed shop), and that other guy who looks like John Stamos on a bad day. (Possible SAB topic?)

Aside from Stamos boy showing he was a REALLY impolite person (and Vesta further enforcing she's a tough gal), the meal was the only real "event" in the festival. Oh yeah, and I think Ruby lacks anything close to a personality. She makes a fine salad, though.

I also saw a cut-scene with a Mukumuku in it. It's a sasquatch-like thing. Meh.