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I was reading about the Sears tower, probably as websurfing way-leads-on-to-way thing, starting with Liberty One in Philly, then moving on to other big edifices.

I was always taught that the Sears tower was the tallest building in the world, but depending on how you define it, and according it Wikipedia, it never was. The CN tower had always been taller. Though (and I've been in the CN tower, and not the Sears) the CN tower is tall because it has an antenna on the top, which seems like cheating.


Anyway, the point was, even though Sears had the Sears tower built, they did not retain indefinite naming rights (or they lost them), hence the possibility of a name change.

I pretty much call things by their original name always, though. Though one skyscraper in my home city was bought by a bank, and they made it hard to think of it by its original name anymore because they put a huge, tacky sign on the top of the building of their logo.